This is a question that I get asked on a regular basis. You know that you should do marketing- thats established but the frequency is not always known. And, to be, honest with you, it sometimes depends on where your massage business is. Ill explain. Clinics who have been established for several years or more often fid that the majority of business either comes from word of mouth or the signage out the front- depending on where they are. The Therapists who have a good number of clients get most of their clientel through word of mouth and advertising they do. Starting Therapists usually get their cleitnel from word of mouth as advertising is not a financial option at this stage. Did you notice what they have in common? They all have to market themselves. Regardless of what stage you are in you must always continually market yourself. Eevn the most regular clients dont stay forever. Sometimes this is because of moving out of the area, death, and sometimes they just dont need us anymore. The latter is great for them because if that happens we have done our jobs and helped them with their problem. But dont get too comfortable with your client numbers. And even the most established of clinics have hired me to do their marketing for them. You simply must market your massage business all the time. I would suggest if you are starting out then at least dedicate half an hour a day to doing something. If its just a phone call or placing your flyers in a health food store, at least it is something. If you are fairly established and dont need an influx of clients then every couple of months should be a good start. What happens if you dont? If you dont youll find you hit quiet times more suddenly and without warning. Your marketing will sustain your client numbers for a while but not forever which is why you need to address it on a regular basis. Marketing is a form of communication and it is that communication that enables people to feel comfortable about coming to you. When people feel that, then you will find that the frequency of new clients will be higher and more solid over the longer times. Best of luck with everything, Amy Roberts www.massagetherapysuccess.com
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