Is your company's marketing achieving a good return on investment? Is the marketing that you put out and the message you put out to your target market and potential customer bringing them in? When these customers come in are they buying stuff?

You need to be watching the buying activity of your clientele and customers and chart where they are coming in and why? Did they see an advertisement, a promotional marketing event or did a long-standing customer refer them. Are you getting a good return on investment on your marketing dollar?

Are you focusing your money on making sure that your target market understands your message and remembers your company? Is your marketing increasing the number up buyers and purchasers of your products and services? Do you know the answer to these questions; you should.

This is not to say that focus all of your time and your efforts on charting or tracking the results of your marketing, but if you do not know if you are getting a proper return on investment on your advertising and marketing expenditures then one has to ask if you are a competent and savvy businessperson? If your business acumen is on the low side then perhaps you need a little data and proof of return on investment to make up for it. I hope you will consider this in 2006.