When the Judge was presented with the business development evidence, Taylor Success confessed and was clearly identified as the responsible individual for sales growth. Taylor Success was easily tracked down when we followed the trail of consistent sales contacts. It was clear that Taylor Success was following a sales action plan and responsible for the highest serial sales in history. The Pattern of Serial Selling When we asked satisfied clients about their experience with Taylor Success, the alleged sales person, they identified the solution selling path of success as the primary reason for doing business. Many of the clients were actively pursued even when they werent ready to purchase. This evidence substantiated the long term sales plan Taylor Success executed over months of contacts with potential clients. Top of Mind Sales Strategy The best practices of this serial seller maintained top of mind awareness in the psyche of potential clients. This sales drip system was balanced and consistent making it easy for potential clients to remember Taylor Success. When the time came for clients to purchase, they felt compelled to purchase from this serial salesperson. Based on the fictitious scenario presented here, would you be convicted in a court of sales as a serial salesperson? A serial salesperson has these key traits.
Follows a consistent, documented sales plan.
Has a written sales process to capture sales.
Uses a sales follow-up system that keeps track of client opportunities.
Evidence of sales activity is documented and traceable. |
