Over the last 20 years, Ive attended several company conventions. One thing Im always puzzled about is the lack of photos, lack of visual company history.

Every company has a story to share. Every company has history. Every company should be keeping a scrapbook of this history.

What should be included in these company scrapbooks? What about photos of all of the CEOs and CFOs since the company began? I personally find it interesting to see how the age of the CEOs will change over the course of time, and how often men or women fill these slots. What about a brief written history of each of these people who played such an important role in the development of the company?

What does the company sell? Products? What about photos of the products over the years? I always smile when I see t.v. commercials from the early days of t.v. The packaging has changed so much over the years. The slogans used have changed and even logos have changed. All of this needs to be put into scrapbooks. This is history!

Does the company offer a service? Maybe the company sells real estate? Again, signs have changed, logos have changed, CEOs have changed and contracts have changed. How wonderful to have a scrapbook to show a new agent the history of the company he/she wants to represent. Maybe back in the 50s the company only had a few agents and a very small office with 3 desks. Maybe today there are 50 agents and a 25,000 square foot building. The new agent will feel so much more a part of the company by seeing this history and being able to share this history with others.

What about the staff over the years? What an incredible tribute to have staff photos in the historical scrapbooks of the company.

We have a restaurant here in town. Their walls are covered with photos of the owner with famous movie stars. Hundreds of photos are on the wall. These photos are a trademark of this restaurant.

I believe a scrapbook is a must for any business to both show and preserve the history of the company.