SEO copywriting or Search Engine Optimized Copywriting is the writing (or re-writing) of text articles, product reviews, comparisons, how-tos etc. in a way that they rank high in a search engine search. That is, if a person is searching for a particular keyword, (swan) or key phrase (mute swan signet) and one or both are keywords/keyword phrases for your site, that you will rank well in a search. The first page or two are what counts, because most people wont go any further.

SEO copywriting needs to accomplish two objectives: To attract the search engine and obtain a good ranking once it crawls the site, and to provide interest and value to the reader. When your site ranks high, more people will see it and visit and you will have the ability to increase your sales or fulfill other objectives, such as membership or contributions.

Using search term tools, such as Wordtracker, find relevant words and phrases that describe your content, and are popular, but not highly competitive, with a multitude of users. Theres no exact science to the number of keywords or density percentage on a page, but they should be spread throughout the page and always appear in the first sentence and the headings. Be sure to use singular and plural of the words as well as synonyms, and other related words, such as waterfowl in the swan example. The keywords and Key phrases should use HTML header codes H1 for primary headlines, and H2 for subheads. Title tags appear as the title of your page in search engine results, and should contain your most relevant keywords for each page, so the searcher is delivered to highest area of interest and remains there to take the action it was created for.