There is one key thing in maximizing the effectiveness of your website traffic and that is capturing your visitor's contact information... If you are not doing this one simple thing, you are missing a golden opportunity to build a "warm" list of contacts that you can sell to over and over again... Consider the fact that it takes 5 to 7 exposures before a potential customer will respond to your offer... How many times do your visitors return to your website? Even if they have posted you among their favorites, unless you can afford to do a lot of advertising, they probably will not reach the threshold of 5 to 7 exposures necessary for you to make your sale or offer... The simplest solution is to put a sign-up box prominently on your landing page, usually offering a freebie (like an ebook) or an offer of free information, usually in the form of a email series or report... You may also offer a free sample of your product, if this is feasible... If you don't want to spoil the design of your landing page with a sign-up box, then you will have to resort to some other means of capturing your visitor's contact info... Usually, this is done with a pop-up or fly-in box... This can be effective in the short run, but it can turn some people, a substantial number of people, away from your website so that they don't want to visit or view your website again... Also, if you are using traffic exchanges, many allow only one or even no pop-ups for your landing page... There is, however, one type of pop-up that is the least offensive and can produce the results you need to build your warm contact list and that is an exit pop-up... An exit pop-up, if executed properly, works like a goodbye page that offers your visitor something of value to them in exchange for their contact info... You should at the very least get their full name and contact email address, but the more info you can get from them (such as daytime and evening phone numbers, fax number, and even mailing address),the more options you will have for following upwith your visitors and converting them into customers, downline members or whatever your goal is... One thing is certain... There is no substitute for a warm contact list and the sooner you start building one, the sooner you can achieve your goals... But you must take into consideration the sensibilities of your website visitors and decide which method will best meet your goals... Get started today! |
