Youve seen them, those massive duplicating machines that roll out sales letters by the hundreds, decorated with yellow highlighters, red letters, and blue frames. Every guru on the web is trying to sell some precious idea through the hype and sucker fields of spam responders. Its about the final result. It doesnt matter what their business looks like on the Internet, so long as they profit from their grandiose promises and schemes. Guru letters come in forms, simple to copy, reproducible, and predictable. Line two will be in bold red letters, lines seven and eight will be highlighted with yellow, the letter of recommendation will be written by some gorgeous model named Sheila, and she will have managed by the skin of her teeth to avoid Problem X and salvage her childrens lives with Solution Guru. But, wait, Im one of those folks who offer the heavens to those of you stuck here on earth by way of a grandiose promise and the delightful form letter that I rewrote to sell MY solution. So, what does that make me? A web-guru with the answers or just another Joe blow surviving in a world of Internet businesses by selling my wares? Reality sets in along about the time you click on the send button and you realize (I hope) that those magical solutions, all of them, have one commonality. The person on the winning end of them did a lot of work, put out a lot of effort, and created a lot of failures to go along with the winners predicted in the letter. You dont have to reinvent the wheel to get where you want to go. Almost anyone can follow some specific plan or solution to a winning end. Not every vehicle uses the same set of wheels. There are a variety of wheels, and a variety of solutions to get you where you want to go. Guru letters work. The proof is in the duplication. If you want to become a guru, you can opt to use those incredible sales letters with the power pitch, dedicated complimentary letters of recommendation, and influx of redundancy, or you can hire a copy writer to come up with some new, wonderful words or power and salesmanship to introduce your product to the world. Empower your product with new ideas, innovative sales techniques, and dynamic content. Become a nuru guru, pirate the workable solutions of the mania on the web with original content written by an expert copy writer. |
