Is Rock and Roll destined to go the way of Big Band music - a quaint but dated genre appreciated only by a certain generation? Rock and roll fans answer that question with an emphatic "No way!" and are determined to promote and encourage both famous rock bands and unsigned bands.

Whether they're into punk music, grunge bands, vintage music, or hard rock and roll music, fans want more from their favorites and want to hear the voices of new, unsigned bands. They show their appreciation by wearing rock and roll T-shirts or their favorite band T-shirts, and by displaying rock music posters, rock concert posters and other band posters on their walls.

Rock and roll fans are even using social networking websites to discover and discuss the new talent that's emerging from unsigned bands. Web portals are springing up that direct fans to unsigned bands' websites and that promote unsigned rock bands' CDs and merchandise.

If you're a member of an unsigned band, there are a number of ways you can get noticed and create buzz - which could lead to a lucrative recording contract. The first thing you need to do is create a CD that contains at least three original songs. The songs should accurately reflect your band's style and voice. That means booking some studio time, but it's well worth it to have your music heard by hundreds of thousands of potential fans.

Next, write up a biography of your band. Make the text enticing, and talk about your music, your musical influences, and each of your band members. Your biography doesn't have to be long, but it does have to grab the reader's attention.

After that, it's time for a good band photo. If you don' t have the money to hire a professional photographer, find a good amateur with a digital camera. If a studio shot is out of the question, consider an outdoors shot in a venue that reflects your band's musical style. Use your imagination and try out different poses, different clothes, and different backgrounds. With a digital camera, you can literally take hundreds of photos, which will ultimately give you a greater choice.

Once you have your band biography, your CD, and your band photo, seek out a Web portal that specifically promotes unsigned rock and roll bands. You can use their web site to promote your own web site, your CD, and any band merchandise you might have. Good luck - rock on!