Driving home this morning from Hollywood, a van streaked across from the right to my left, and I was just able to catch the name of the company it belongs to: ANYTHING POSSIBLE PLUMBING. Of course, that name got me to thinking. First thought: Is that grammatical? Shouldnt it be anythings possible? Then, of course, it occurred to me that the owner may not know the difference, and being the melting pot that is Hollywood, its quite possible that the boss hails from a foreign country. Well, then, isnt that the perfect name for a business? Youve come to the land where anythings possible, right? This is the land of opportunity, where one version of the American dream is that anyone can start a business, from scratch, if necessary. I can only imagine how they handle phone inquiries. Hello, Anything Possible Plumbing, how may I help you? Can you fix a broken pipe? Anythings possible! I like your attitude! Come on by, and give it a try! It makes you wonder why more of us dont inject optimism into our business names. Instead of Harrys Flowers, it could be, The Gift of Flowers Is Priceless! Phone companies could drop boring monikers such as A T & T, and adopt: Great Things Happen When You Phone People, Incorporated, or GTHWYPPI, for short. If they wanted to work another emotion, like guilt, they could name themselves, Isnt It Time You Phoned Your Family? All kidding aside, its nice that some people are bringing life and verve to their company identities and shying away from tombstone names, only. Its like the folks who answer the line with the cheery words, Its a great day at the Orlando Marriott! Even if its cloudy or raining, theyre trying their best. Isnt that the American way? |
